✳NOTES FROM THE STUDIO
A little less guesswork.
Practical ideas for people with a business to run.
✳Instagram
What should small-business marketing actually cost?
Start with the job you need done. Then compare scope, not just the number.
✳Instagram
Posting, but nobody’s stopping? Start here.
Five things worth checking before you add more posts to your calendar.
✳Google & AI
Can AI assistants understand your business?
Clear information is a good starting point. Guaranteed recommendations are not.
✳Instagram
Reels or TikTok? Follow the customer.
You don’t have to be everywhere on day one.
✳AI tools
What an AI receptionist should — and shouldn’t — do.
Start with helpful answers, clear limits and a human handoff.
✳Websites
Your website might be making the next step too hard.
A quick mobile check before you spend on more traffic.
✳Google & AI
A better way to ask for a review.
Make it easy. Keep it honest. Ask at the right moment.
✳Small business
Your café already has a month of content in it.
Start with what happens behind the counter every day.